My Emergency Plan® | Specialist Emergency Care Planning Before the Crisis

We plan with specialists before surgery. 

Why not before emergencies?

My Emergency Plan® creates specialist-led, one-page emergency care plans for frail and vulnerable people, giving clinicians, carers and families clear guidance they can trust when crisis strikes.

So when the next emergency happens, there is clarity, confidence, and a patient’s voice is heard.

View the Evidence

Picture someone you love:

Someone in a care home. Someone who is housebound. Someone living with dementia.

Now ask yourself:

Do you know what they would want if something went wrong tonight?
Would their carers, GP, out-of-hours doctor, ambulance crew or hospital team know?
Is there a clear emergency plan in place guided by a specialist that everyone can trust?

Too often the answer is no.

But it does not have to be this way.

Close-up of two people holding hands, one wearing a watch and the other with a wedding ring.

Built from personal loss, refined through frontline experience:

My wife’s mum died while we were at medical school. Even as training doctors, we struggled to navigate the uncertainty and stress with the many hospital trips and emergencies.

After nearly a decade of rare cross-specialty NHS experience across more than 10 hospital and community settings, I built My Emergency Plan® so families, carers and patients do not face that uncertainty unprepared.

Dr. Matthew Gloudeman's Founder Story

Why specialist-led planning matters:

Emergency care planning involves some of the most medically, ethically and legally nuanced conversations in healthcare. Yet unlike many other high-stakes areas of medicine, there is no widely recognised specialist training, certification or quality assurance standard for this work.

It falls into a gap between hospital and community care, requiring cross-specialty understanding across both settings. Few clinicians gain this depth and breadth of experience through current training pathways.

Decisions about hospital admission, risk, comfort, capacity, best interests and family wishes should not be reduced to vague forms, rushed conversations or left until crisis strikes.

My Emergency Plan® provides clear, specialist-led guidance before an emergency happens.

What Clinical Leaders Are Saying:

“He brings an energy and a focus to advance care planning which I find really refreshing and energising.”
- Professor Max Watson MBE, Hospice UK Clinical ECHO introduction

“This is a much-needed service. Having worked alongside Dr Gloudeman as his Hospice Consultant and Medical Director, I know he will deliver this important work with both sensitivity and skill.”
- Dr Teresa Storr, Retired Consultant in Palliative Medicine with 45 years of NHS experience

Listen to the full speech from Hospice UK

Partnership pathways:

In healthcare, collaboration is the key to innovation that improves the lives of those we serve

Care-home groups
Clear one-page emergency plans for highest-risk residents, with training to help staff act confidently in a crisis and improve CQC compliance
NHS Integrated Care Boards
Evaluated pilots with clear implementation, governance and outcome measures.
Training and licensing
Training, licensing, certification, and quality assurance to deliver My Emergency Plan® safely at scale.