Picture someone you love:

Someone in a care home, someone that is housebound, or struggling with dementia.

Now ask yourself:

• Do you know what their wishes are if something goes wrong right now?

• Are you sure their carers, GP, or the ambulance team know?

• Do they have a clear, specialist-guided plan in place?

Most people don’t. But it doesn’t have to be this way. Our plans support patients so they don’t have to navigate the ageing alone.

From Pain to Purpose: A Doctor’s Promise to Families Like Mine

My wife’s mother died during medical school, even we did not know how to navigate emergencies. We had to struggle with uncertainty at every turn.

After nearly a decade on the NHS frontlines and a rare mix of cross-specialty experience, I built My Emergency Plan to make sure families, carers, and patients never face that uncertainty unprepared.

Building System Changing Plans:

Our plans reflect of patient wishes, values, and ideas. They are guided by experts with deep cross-speciality clinical understanding. We give patients a voice in their care and create clear, one-page plans that families, carers, and clinicians can follow with ease.

Early Results:

• All plans in our recent audit aligned with patient and family wishes.

• Early data showed hospital admissions fell by over 70 percent.

• Every person who died, did so in comfortable, calm settings, not in hospital.

Partnerships:

We parter to create a single-page emergency plans that are clinically tailored to protect patients safely at scale.

• Care-home groups: We create clear one-page plans for highest-risk residents and training to equip care staff to manage emergencies with confidence.

• Training and Licensing: We train, license and quality assure experienced doctors to deliver My Emergency Plan® safely at scale, creating a clinically governed workforce for some of healthcare’s most difficult decisions.

• NHS Integrated Care Boards: We run pilots with clear implementation, governance and evaluation. Core metrics include usable-plan rate, robust one-page plans, avoidable admissions, reduced 999/ED use, patient, staff, and family confidence, MCA/safeguarding quality, and frontline access.