Picture someone you love:

Someone in a care home. Someone who is housebound. Someone living with dementia.

Now ask yourself:

• Do you know what they would want if something went wrong tonight?

• Would their carers, GP, out-of-hours doctor, ambulance crew or hospital team know?

• Is there a clear emergency plan in place guided by a specialist that everyone can trust?

Too often the answer is no.

But it does not have to be this way.

Why specialist-led planning matters:

Emergency care planning involves some of the most medically, ethically and legally nuanced conversations in healthcare. Yet unlike many other high-stakes areas of medicine, there is no widely recognised specialist training, certification or quality assurance standard for this work.

It falls into a gap between hospital and community care, requiring cross-specialty understanding across both settings. Few clinicians gain this depth and breadth of experience through current training pathways.

Decisions about hospital admission, risk, comfort, capacity, best interests and family wishes should not be reduced to vague forms, rushed conversations or left until crisis strikes.

My Emergency Plan® provides clear, specialist-led guidance before an emergency happens.

Built from personal , refined through frontline experience:

My wife’s mum died while we were at medical school. Even as training doctors, we struggled to navigate the uncertainty and stress with the many hospital trips and emergencies.

After nearly a decade of rare cross-specialty experience across more than 10 hospital and community settings, I built My Emergency Plan® so families, carers and patients do not face that uncertainty unprepared.

Early evidence on the problem and solution

The problem

• 96% of reviewed advance care plans were absent, vague or not clinically actionable.

• 84% of dementia subgroup plans raised legal or ethical concerns.

The solution

• >70% reduction in hospital admissions in an early evaluated cohort.

• 100% alignment with patient and family wishes.

• 100% of patients who died during follow-up died in calm, comfortable settings, not in hospital.