Our Mission:
To support frail and vulnerable patients, families and care teams with specialist-led emergency care plans that make wishes clear, decisions safer, and guidance that can be trusted before crisis strikes.
Our Vision:
A future where every frail or vulnerable person can face illness, ageing and uncertainty with clarity, comfort and confidence, and where their voice is respected when emergency decisions are needed.
B Corp Ambition: As we scale, we aim to certify as a B Corporation so that dignity, transparency and public good remain built into how My Emergency Plan® grows. Learn more about B Corporations