Dr. Matthew Gloudeman, Founder & Clinical Lead

Being a doctor is a privilege. Every interaction with a patient or family member may be one of the most important moments in their life. I do not take that for granted.

My personal and professional journey led me to create My Emergency Plan® to support patients and families like ours.

During medical school, my wife and I lost her mum to a brain tumour. This painful experience taught us two things no text book ever could:

  • the value of compassion

  • the importance of our roles to the patients and families we support

Despite being trainee doctors at the time, we struggled to navigate emergencies and the healthcare system in her vulnerable state. That experience showed us how hard it is for patients and families to make rushed decisions in an emergency.

As I transitioned into my career, I kept seeing the same struggles for patients and families like ours.

So I started to help them, one patient and family at a time.

A bride in a wedding dress hugs her mother, holding a bouquet of pink and white roses, on a beach with an overcast sky.
Dr. Matthew Gloudeman in a blue suit smiling in an office environment.
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Proud member of the NHS Clinical Entrepreneur Programme - Cohort 10

After a decade of frontline NHS experience and eight years independently refining a model, supporting hundreds of families along the way, using the cross-specialty experience I’ve gain in over 10 hospital and community specialties including:

  • Acute Medicine

  • General Surgery

  • Orthopaedics & Trauma

  • Geriatric Medicine

  • Palliative Medicine

  • Urgent Care

  • General Practice

  • Old Age Psychiatry

My Emergency Plan® was born to support vulnerable patients and their families at scale.

My goal is simple: to help as many people as possible through My Emergency Plan®, establishing it as the gold standard across the UK and beyond so no one has to face life’s hardest moments unprepared.

Due to siloed training, this depth and blend clinical experience is statistically rare and likely held by less than 100 of the UK’s nearly 400,000 GMC-registered doctors.
- Estimate based on statistics from UK training pathways and GMC workforce data (2025).

Video message from Dr. Matthew Gloudeman
Two people sitting on a park bench near a body of water, with trees and buildings in the background.

This is my grandpa and I, sitting by the water near his home in one of his favourite spots.

He once told me something that I now share with many of my patients:

“It’s not for the faint of heart, getting older.”

It often brings a smile, but it also gently reminds my patients that while I won’t truly know their experience myself, I care deeply about someone who may understand.

A journey over a decade in the making

Born from pain, driven by passion and refined through experience

  • We lost my wife’s mum during medical school. Our family had no plan.

  • Medicine is more than a career, its has given me a purpose to support and health others

  • A decade of experience on the NHS frontlines across 8 key specialties from acute medicine to palliative care, guided by incredible mentors along the way

Timeline graphic outlining the development of a healthcare initiative from 2018 to 2025. Key points include "The Spark" in 2018, "Ramp Up" in 2019, "Evolution" in 2022, "Proven Results" in 2024, and "The Launch" in 2025. Strategies focus on improving emergency care plans, informed by feedback and audits.

The Story Behind the Company Name

A doctor wearing blue scrubs with a stethoscope around his neck is talking to an elderly man holding a glass of water. The doctor has his hand on the man's shoulder in a comforting manner, and they are sitting in a medical or consultation room.

The name Your Best Doctor was not born in a strategy meeting.

It came from the quiet wisdom of an elderly man I was caring for. After a long conversation about his care and how I would support him, he looked at me, placed a hand on my shoulder, and said:

“You’re doing your best doctor… and I’ll do mine.”

That line stayed with me. Not because it was flattering, but because it captured something meaningful: a shared understanding that doing your best, especially when facing the hardest moments in life, is all anyone can truly ask of each other.

Your Best Doctor is not a claim. It’s a commitment.