Dr. Matthew Gloudeman, Founder & Clinical Lead
I love being a doctor and am passionate about my work. Every patient interaction is a privilege, and I never forget it may be one of the most significant moments in someone’s life. That perspective drives me.
My personal and professional journey led me to create My Emergency Plan, a service dedicated to proactive, expert-led care planning for life’s most critical moments.
During medical school, my wife and I lost her mum to a brain tumour. Even as trainee doctors, we struggled to navigate the emergencies. That experience showed us how hard it is for families to make rushed decisions without a clear plan. It now fuels my commitment to make sure no vulnerable patient is left without one, and no family is left uncertain in a crisis.
I carry the weight of the many vulnerable patients in the UK without expert-driven plans, and millions more across the world.
Backed by nearly a decade on the NHS frontlines with a rare blend of clinical experience across eight key specialties:
Acute Medicine
General Surgery
Orthopaedics & Trauma
Geriatric Medicine
Palliative Medicine
Urgent Care
General Practice
Old Age Psychiatry
How Rare?
Fewer than 100 of the UK’s nearly 400,000 GMC-registered doctors who possess this depth and wide-range of clinical experience.
- Estimate based on statistics from UK training pathways and GMC workforce data (2025).
With depth across all eight specialties, so plans reflect hospital, community, and ethical-legal realities.
My goal is simple: to help as many people as possible through My Emergency Plan, establishing it as the gold standard across the UK and beyond — so no one has to face life’s hardest moments unprepared.
I’m just getting started.
This is my grandpa and I, sitting by the water near his home in one of his favourite spots.
He once told me something that I now share with many of my patients:
“It’s not for the faint of heart, getting older.”
It often brings a smile, but it also gently reminds my patients that while I won’t truly know their experience myself, I care deeply about someone who may understand.
A journey over a decade in the making
Born from pain, driven by passion and refined through experience
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We lost my wife’s mum during medical school. Our family had no plan.
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Nine years of university prepared me for a career in medicine, but graduating in 2016 was just the beginning. I feel incredibly lucky — being a doctor isn’t my job, it’s my passion.
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Nearly a decade of experience on NHS frontlines across 8 key specialties — from acute medicine to palliative care — guided by incredible mentors.
I’ve spent 7 years implementing hundreds of emergency care plans.
The Story Behind the Company Name
The name Your Best Doctor was not born in a strategy meeting. It came from the quiet wisdom of an elderly man I was caring for. After a long conversation about his care and how I would support him, he looked at me, placed a hand on my shoulder, and said:
“You’re doing your best doctor… and I’ll do mine.”
That line stayed with me. Not because it was flattering, but because it captured something powerful: a shared understanding that doing your best, especially when facing the hardest moments in life, is all anyone can truly ask of each other.
Your Best Doctor is not a claim. It’s a commitment.
It reflects how I’ve tried to show up at every stage of my medical journey: across specialties, in pressured wards, quiet living rooms, unexpected emergencies, and heartbreaking situations. It’s about holding myself to a standard that no title, regulator, or job description could ever set higher than the one I set for myself.
This work isn’t about being “better than” others. It’s about building a service model where being your best: clinically, ethically, emotionally, is no longer an exception, but the standard.
That’s the kind of doctor I try to be every day. That’s the kind of support I want patients, families, care homes, and clinicians to experience. And that’s the standard I believe all of us, when given the time, tools, and trust can rise to.