A Growing Crisis: How Will We Protect Our Aging Population?

The Challenge:

The UK’s aging population is expanding at an unprecedented rate. By 2040, nearly one in four people will be over 65, and urgent hospital admissions for vulnerable patients are already at record highs. Our NHS is stretched thin, with overwhelmed emergency departments, ambulance delays, and exhausted staff struggling to keep up.

Without innovative solutions, vulnerable patients - our parents, grandparents, or loved ones will continue to face unnecessary hospital trips, unwanted investigations or treatments, distress and a loss of dignity.

My Emergency Plan: A Smarter, More Compassionate Approach

• Our Expert-Led Plans Have Been Shown to Reduce Hospital Admissions by over 70% – With skilled emergency planning, patient’s are treated in the right place, based on their wishes, while reducing system strains at every level.

• Fewer Ambulance Callouts – Ensures patients receive appropriate care at home instead of emergency callouts, freeing them up for others.

• Supports NHS Workforce – Reduces burnout among front-line staff by minimising vulnerable patients admissions that could be avoided.

• Community-Based Investment – A proportion of the significant cost savings could/should be redirected into upstream services including community nurses, general practice, palliative care teams, hospices, and rapid response services.

• Pioneering Change – Early adopters of My Emergency Plan set the standard for sustainable, patient-centered emergency care.

• Join us in setting a new standard for dignified, expert-led emergency care while reducing NHS pressures.