Picture someone you love:

Someone in a care home or someone housebound. Someone living with dementia.

Now ask yourself:

• Do you know what they would want if something went wrong tonight?

• Would their carers, GP, out-of-hours doctor, ambulance crew or hospital team know?

• Is there a clear emergency plan in place that everyone can trust?

Too often the answer is no.

But it does not have to be this way.

Why specialist-led planning matters

Emergency care planning involves some of the most medically, ethically and legally nuanced conversations in healthcare. Yet unlike many other high-stakes areas of medicine, there is no widely recognised specialist training or certification standard for this work.

It requires cross-specialty understanding across hospital and community settings.

Decisions about hospital admission, risk, comfort, capacity, best interests and family wishes should not be reduced to vague forms or rushed conversations in a crisis.

My Emergency Plan® provides clear, specialist-led guidance before the emergency happens.

Built from personal experience and frontline medicine:

My wife’s mother died while we were at medical school. Even as training doctors, we struggled to navigate uncertainty when emergencies happened.

After nearly a decade of rare cross-specialty experience across more than 10 hospital and community settings, I built My Emergency Plan® so families, carers and patients do not face that uncertainty unprepared.

Early evidence

• >70% reduction in hospital admissions in an early evaluated cohort.

• 100% alignment with patient and family wishes in reviewed cases.

• All patients who died during follow-up died in calm, comfortable settings, not in hospital.