From Pain to Purpose: A Doctor’s Promise to Families Like Mine

When I was in medical school, my wife and I lost her mum to a brain tumour.

Even with our training, we didn’t know what to do.
We had no plan. No knowledge of her wishes. No guidance.

We had to guess during the hardest time of her life.

That moment changed everything for us.

Now, after nearly 10 years working on the NHS frontline and with a rare mix of experience that fewer than 100 of the nearly 400,000 doctors in the UK have — I’ve built something new.

Something better.
To help families, carers, and patients avoid the same pain we went through.

What We Believe

At My Emergency Plan, we believe every vulnerable patient deserves three things in a crisis:
A Voice. Dignity. Protection.

We provide clear, expert doctor-led emergency care plans that make sure when something goes wrong, everyone knows what matters most and what to do next.

Think of someone you love or care for…Now ask yourself:

• Do you know what their wishes are if something goes wrong?

• Are you sure their carers, GP, or the ambulance team know?

• Do they have a clear, expert-guided plan in place?

Most people don’t.
And the cost of that uncertainty can be heartbreaking.

Our Results So Far

• Second cycle audit data: 100% of plans fully aligned with patient and family wishes

• When patients and families are given specialist guidance and a proactive voice in their care it resulted in >70% hospital admission reduction (2-3x better than any existing model for hospital reductions)

• 100% of patients that passed, did so in comfortable, calm environments - Not in the hospital