Welcome to the official media page for My Emergency Plan: an expert-led service designed to protect the UK’s most vulnerable patients with proactive, personalised emergency care plans.

If you're a journalist, podcast host, investor, or simply curious, feel free to explore the latest announcements, press coverage, and our media kit below.

My Emergency Plan is a proactive expert-led service developed by the founder with nearly a decade of NHS doctors across a unique blend of clinical specialties. This model was refined over seven years prior to launching.
Our vulnerable population deserve the right care, in the right place, at the right time, so when a crisis occurs, theres clarity.

• Early data has show reduced hospital admissions by over 70%

• Trusted by care homes, families, and health professionals

• Built from pain, driven by passion, refined through experience

Internationally Attended Hospice UK’s Clinical ECHO Network Speech

11 June 2025
Audio or Video versions of Dr. Matthew Gloudeman as he shares audit findings and gets emotional in his closing talking about the weight of over 2 million vulnerable patients that could benefit from this service model.

Press Release: New Clinical Audit Reveals 96% of Emergency Plans Are Unfit

12 June 2025
Doctor launches expert-led model shown to reduce hospital admissions by over 70% with two white papers published this week on 9 June 2025. This work was presented to a global audience at a clinical Project ECHO on 11 June 2025.