Dr. Matthew Gloudeman, Founder & Clinical Lead

I love being a doctor and am passionate about my work. Every patient interaction is a privilege, and I never take for granted the responsibility that comes with it. I often remind myself that each interaction I have could be one of the most significant moments in my patient's life. This perspective drives me.​

My personal and professional journey guided me to create My Emergency Plan. A service dedicated to helping patients and their families receive proactive, expert-led care planning for life’s most critical moments.

During medical school, my wife and I lost her mum to a brain tumour. Despite being training doctors, we did not know how to navigate emergencies in her vulnerable state. That painful experience showed us, firsthand, how hard it is for families to navigate medical crises and make rushed decisions.

It now fuels my commitment to ensure that no vulnerable patient is left without a plan and no family is left uncertain about what they should do in an emergency.

I hold the weight of nearly 2 million vulnerable patients in the UK without expert driven plans on my shoulders and millions more across the globe.

Backed by nearly a decade on the NHS frontlines with a rare blend of clinical experience across eight key specialties:

  • Acute Medicine

  • General Surgery

  • Orthopaedics & Trauma

  • Geriatric Medicine

  • Palliative Medicine

  • Urgent Care

  • General Practice

  • Old Age Psychiatry

How Rare?

Fewer than 100 of the UK’s nearly 400,000 GMC-registered doctors who possess this depth and wide-range of clinical experience.
- Estimate based on statistics from UK training pathways and GMC workforce data (2025).

This blend of clinical experience has equipped me to offer something NEW and BETTER — as the 1st Expert in emergency care planning, I’ve already supported hundreds of patients and families.

My goal is simple: to help as many people as possible through My Emergency Plan, establishing it as the gold standard across the UK and beyond — so no one has to face life’s hardest moments unprepared.

I’m just getting started.

Dr. Matthew Gloudeman in a blue suit smiling in an office environment.

This is my grandpa and I, sitting by the water near his home in one of his favourite spots.

He once told me something that I now share with many of my patients:

“It’s not for the faint of heart, getting older.”

It often brings a smile, but it also gently reminds my patients that while I wont truly know their experience myself, I care deeply about someone who may understand.

A journey over a decade in the making

Born from pain, driven by passion and refined through experience

  • We lost my wife’s mum during medical school. Our family had no plan.

  • Nine years of university prepared me for a career in medicine, but graduating in 2016 was just the beginning. I feel incredibly lucky — being a doctor isn’t my job, it’s my passion.

    • Nearly a decade of experience on NHS frontlines across 8 key specialties — from acute medicine to palliative care — guided by incredible mentors.

    • I’ve spent 7 years implementing hundreds of emergency care plans.

Timeline graphic outlining the development of a healthcare initiative from 2018 to 2025. Key points include "The Spark" in 2018, "Ramp Up" in 2019, "Evolution" in 2022, "Proven Results" in 2024, and "The Launch" in 2025. Strategies focus on improving emergency care plans, informed by feedback and audits.